You don't have to be ruthless to win. By using the Selfless Service Model, Jonathan Keyser skyrocketed his success. Jonathan is the Founder and thought leader behind Keyser Co., the largest tenant rep commercial real estate firm in Arizona and one of the most rapidly growing in the country. Today on The Successful Pitch, he talks with John Livesay about his journey - how he learned to be selfless, lost his way, and realized that the key to success is to help others. He also talks about the difference between being the kind of person that's always hunting for the next deal versus developing relationships and growing them to get referrals and growth. Service is a choice and not something people are forced into, so don’t miss this episode to discover how you, too, can take a stand for culture over profits and still achieve extraordinary success.