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The Successful Pitch with John Livesay

The Successful Pitch interviews successful thought leaders and entrepreneurs who share their stories so you can have a road map to success. Join your host John Livesay, sales keynote speaker, sales expert and author as he provides insights on how to make your pitch compelling, clear and concise. You can download the Free sneak peek of his book "Better Selling Through Storytelling at http://www.johnlivesay.com.
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The Successful Pitch with John Livesay
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Feb 1, 2016

Episode Summary

Denise Brosseau is a thought leadership strategist, author, and business advisor. Denise is the CEO of Thought Leadership Lab, which specializes in building leaders into thought leaders. She serves on several startup advisory boards such as Vermillion and Kokko, Inc and talks to John about what thought leaders do differently from regular leaders.

Key Takeaways

  • 02:00 - Why does Denise do what she does?

  • 03:45 - How did Denise get the Champion of Change?

  • 08:30 - What is Springboard?

  • 11:25 - What's the difference between being a thought leader vs just being a leader?

  • 18:10 - People connect with entrepreneurs who show a little vulnerability.

  • 22:15 - Denise talks about her one page plan. 

  • 24:35 - What does Kokko, Inc do?

  • 28:15 - Denise talks about Vermillion.

  • 29:55 - Leaders are good at VRE (Vision, Relationships, and Execution).

  • 30:45 - Denise recommends Switch by Chip and Dan Heath.

Tweetables

Your why is more compelling than your numbers.
Have a ‘one-page plan’.
Create a tribe of followers.
Vision, relationships and execution.

Links Mentioned

Thought Leadership Lab
Ready to Be a Thought Leader by Denise Brosseau
Springboard Enterprises
Kokko Inc.
Vermillion Inc.
Switch by Chip and Dan Heath
Denise Brosseau Twitter
Denise Brosseau LinkedIn

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