Roger Dooley is an author, international keynote speaker, and consultant. He is a recognized expert in the use of brain and behavior research to improve marketing, sales, and customer experience. Roger teaches the audience on the importance of understanding how the brain works and how you can use this knowledge to get the right reactions out of your investors.
Our brains evolved to pay attention to stories.
If you want an investors brain to "light up" tell a story.
Social proof is key to persuade investors.
Find ways to connect with investors by doing your homework on who they are.
Brainfluence by Roger Dooley.
Enchantment by Guy Kawasaki
Thinking, Fast and Slow by Daniel Kahneman
The 6 Principles of Persuasion by Robert Cialdini
Influence by Robert Cialdini
Hooked by Nir Eyal
Roger Dooley Website
Roger Dooley Twitter
Forbes - Roger Dooley
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