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The Successful Pitch with John Livesay

The Successful Pitch interviews thought leaders, speakers and authors as well as successful startups who share their secrets in raising funding, Investors give inside tips on what they look for when they hear a pitch. Join your host, The Pitch Whisperer and author John Livesay as he provides insights on how to make your pitch compelling, easy to understand and inspiring. John is a keynote speaker on Getting To Yes and shares tips on going from invisible to irresistible to win new clients.
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May 15, 2015

Episode Summary

Ben Larson talks on the importance of answering all the questions in your pitch and why the customer should come first before the product

Key Takeaways

  • 01:15 - People buy emotionally and then back it up with logic.
  • 03:05 - The founder and CEO of Pandora received 300 "No's" from investors.
  • 06:23 - Ben shares his favorite success story.
  • 11:30 - Have you ever been pitch assaulted?
  • 16:40 - In a pitch, have a question and then follow it up with an answer. Repeat this structure.
  • 20:20 - It's about the person, not the idea.
  • 25:40 - Don't sell the product, look at how your customer thinks instead.
  • 28:15 - At Founder Institute, they focus on building a strong entrepreneur and not a strong idea.

Tweetables

“The confused mind always says no.”

“It's best to assume there are no unique ideas, only unique ways to approach those ideas.”

“Target your assumptions and prove those assumptions wrong or right.”

Links Mentioned

The Art of the Start 2.0 by Guy Kawasaki [book]

Essentialism by Greg McKeown [book]

http://fi.co/

http://www.blarson.com/

Ben on Twitter: @blarson

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