Everyone dreams big, no matter how simple it is. When building a startup business, you already have success in mind. The question is do you know how to bring that success from your head into reality? Jon Warner, the CEO of Silver Moonshots and author of more than 40 books, talks about how to increase the chances of launching a successful startup business. He shares in detail the steps in how to build a strong foundation in the early stages of your business as mentioned in his book SLAM. He conveys the importance of narrowing your niche and understanding the needs of your target audience as one of the first steps you should be doing.
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