The more people talk about how remarkable your business is, the better it is for you economically. This is a fact that almost everyone in marketing knows. There is an economic impact to what we call “word of mouth”. Daniel Lemin, CMO and co-founder of Selectivor, trusted advisor and bestselling author on reputation management, digital marketing, and social media customer service, shows his expertise on this subject as he takes us into Talk Triggers. Sharing what he learned as one of the earlier employees in Google and how he got into marketing, he tells us why it’s important to be memorable to get someone to see you and talk about you. He gives us the four Rs that go into that: remarkable, relevant, reasonable, and repeatable.