Sales has the bad reputation for being unpleasant while for those who do them, sales can be a terrifying task. Tackling those things in this episode through his book, Take the Icky and Scary Out of Sales, is guest Hugh Liddle. The sales wizard at Red Cap Sales Coaching and Elite Sales Academy, Hugh imparts to us his almost 50 years of experience in the field how we can create a brand that helps us stand out. He shares the right mental preparation you should be doing when having a sales conversation and gives his insights about why people buy based on what they want, not what they need. Allow Hugh Liddle to teach you how to become a great salesperson so you can sell with pride.
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