Growing up a la the von Trapp family singers, Shawn Hanks has lived with music and performing throughout his life. Now he imparts the knowledge of learning to create a feeling and communicate an idea to an audience among speakers and event partners as the CEO of Premiere Speakers Bureau. Shawn shows us the other way of selling which is to be able to communicate and connect at the same time. He shares some great advice on how you can keep your people loyal just as you do your clients. Shawn also talks about how his merger and acquisitions case became a success, giving tips on how to decide which accounts to target and what to say in your pitch to stand out as a brand.