In the digital world and in its marketing space, consistency is key. And from that consistency comes the ability to tell stories to win clients. But like most speakers who are just starting up, we get butterflies when we speak in front of people. The trick is to not get rid of the butterflies but make them fly in a formation that will work for you. One other technique by Michael Brenner is to tell a story that seeks to help people instead of promoting your product or service to them. He also developed the Content Formula that’s been used by Pixar Movies to tell their stories. Michael shares his stories of overcoming his fear of speaking by speaking in front of many people and telling them great stories.
The easiest part of the business is having the idea. The more challenging part is bringing life to that idea and finding the right people to help you do it. Director of 3311 Ventures Anton Zietsman adds that a company needs the ability to transition from the founding members to the expansion team that will develop culture and that will promote high and hyper growth. However, before all of these, founders need to develop the ability of creative storytelling as well as developing deep working relationships. Learn how strategic partnerships can provide capital and future leverage.
Gratitude trumps suspicion all the time. Instead of looking for the things that your people are doing wrong, intentionally look for the things that they are doing right and acknowledge it so that trust is built. This is the reason Doug Sandler believes that nice guys finish first. The people inside the organization are more important than the products and services its sells, because being high tech may get you to places but going high touch with the entire team makes everyone see your vision. Doug shares more tips on building trust through a culture of nice and the moments that formed his life.
Successful people see themselves being successful. There is a completely different motivation framework where business owners hate losing more than they love winning. The speaker of champions Don Yaeger believes that to avoid losing, every company needs to have a huddle where everyone is present and invested on the vision and the mission. There are 16 things that great teams do differently, and one of them is figuring out the next step when mistakes happen instead of blaming teammates.
Many people want to “get in” on the new cryptocurrency innovations, but are nervous about all the ups and downs as well as the fact that it is “not backed on anything but trust.”
Imagine if the real estate market got disrupted by a cryptocurrency token that would help people take equity out of their home without increasing their monthly mortgage. What if that new token also provided everyday people a way to get in to the cryptocurrency game, but do it with a token that was backed by assets in real estate?
Well you don’t have to imagine it because Quantm.one is launching to help people get cash in exchange for a small percent of equity in their home. The social impact of this is huge as people who need money out of their home to send their child to college can now do so without causing their mortgage payment to go up.
A product or a service becomes a powerful tool to a client when they can clearly see the good it can do for them and their business. Entrepreneurs tend to tell clients what they think and tell these clients what they want. Greg Logan turns this around and tells investors to be good listeners for their clients. To define your business brand helps once this is established because it will give the client a clear idea of the service and experience they can get. Learn more of Greg’s genius way of copywriting a business model and turn it into a brand no one has heard before.
For every company to able to raise revenue, there is a need for the sales process and marketing methods to be aligned. Accelerating sales to 30% annually is an easing thing to do for Marketing Outfield CEO Dave Hubbard because he has an engineering background combined with a sales personality. This allows him to get into the gritty parts of sales and marketing. Instead of focusing on the sales process, what’s important is getting the customers into the buying process quickly. By aligning to what customers are trying to do, the sales process becomes dynamic, effective and gets on the same page with the marketing. Learn more on how to turn a suspect to a qualified lead, into a forecast, into and opportunity and then close deals.
Clients want content that inspire them to push themselves and do things that are irrational. This irrational behavior according to author of Friction: Passion Brands In The Age Of Disruption, Jeff Rosenblum, will create loyalty from your customers. If loyalty becomes the core of a big company where people trust each other, then disruption happens and an emotional connection between the customers take place. Jeff shares his stories of being a disruptor in the business world from the get go and his belief why brands are built and not bought.
Clients will always say yes to pitchers who tell a great story, and a great story invites listeners to keep wondering what happens next. If your audience can predict the end of your story before you even get there, then their interest level goes down. Stories that chase answers pique the interest of clients, and to do this your pitch needs to be molded into a story where the ideas are simplified and the focus is not on you, your product or service, but on what you can do to help solve the problem of your potential investors. Author of Brandscaping Andrew Davis learned the secrets to telling a compelling story that was fueled by his dream of working in The Muppets Show. Learn more about the rules of Brandscaping and how partnering with like-minded people can get you your audience.
Being tenacious, creative and authentic is what pulls clients in and say yes to your pitch. Sebastian Terry has been all three since he was 24 when he started listing 100 things he wanted to do to find himself. From invading a red carpet event to helping a complete stranger deliver her baby, Sebastian's passion is inspiring other's passion as well. Because he had a healthy internal conversation with himself, Sebastian saw what he stood for.
Having to restart a business from almost nothing and coming up on top is one proud experience Mike Michalowicz likes to share with business owners. But this is one life experience Mike doesn’t want to ever encounter again, because now he has learned that by letting go of his ego he rediscovered the meaning of entrepreneurship and felt that he wanted others to learn from his experiences of correcting himself. He is the author of four books including Profit First which Business Week calls “The Entrepreneur’s Cult Classic.” Learn how hiding money from himself made his business profitable because it forced him to find innovative ways to market for fast business growth.
In order to earn more, every business owner needs to learn more. Knowledge transforms into confidence that lets business owners try things and not be fearful of change. Even after operating 64 trucks in the transportation industry in Sydney at the age of 24, Ben Fewtrell felt that he was not getting anywhere in life. Now he helps business owners to grow their businesses using the five stages of the Business Exceleration Blueprint. If you are still asking, "How can I max my profit?", the simple answer is by working on your business to give it value and making it a valuable solution to your prospects. Learn why making time, people and money as the foundation of your business can help it grow and make people invest in it.
The idea that you have to uproot your life and live in Silicon Valley to make big money may have some truth in it. But this is not necessarily a requirement for Match.com Founder Will Bunker when he sold his company for $47 billion. The success secrets he has held onto in order to invest in 170 start-ups are humility, gratefulness and exponential thinking. Don’t be just a clone of the other pitchers that came before you. Have a heart, choose kindness and think outside of the box.
Collaborating with people and exceeding low expectations is a bigger win any entrepreneur can ask for. Greg Tehven wasn’t an exemption to this notion, because when all he saw in front of him was just metrics and checklists, he knew he had to make a shift and invest in time and experiences instead. Now a co-founder and executive officer of Emerging Prairie, Greg is dedicated to give value to the community and use his skills to serve others and make a difference.
Making people feel that you care and think about them through personalized gifts is the best way to make a connection. Not just because it is your obligation but because you feel it is the right thing to do to show your gratitude. Learn how to give great gives with Giftologoy author John Ruhlin. The gift-giving bar may have been set low by the advancements of technology, but this is the best time to go against the flow and make people feel one-in-a-million.
Every success has a story behind it. People are pulled in by the origins of a person because that is where the connection happens. John Livesay tries something new as he gets interviewed instead by health and fitness industry influencer Patrick Netter. Listen to the story of origin of John as he shares his experiences from being inspired by Bewitched to working for Fujitsu and ultimately becoming The Pitch Whisperer. Stop being invisible and learn how to be irresistible.
Once you have a clear vision of how you want to express your passion in the world that is when you can monetize your mission and keep doing what you love. Nicola Grace can help you make the world a better place and leave a legacy for the next generation. Start acknowledging your dormant gifts and talents, because they can lead you to a passionate career and a life filled with happiness.
Instead of competing, team up and learn from and with each other. Hillary Gadsby’s success isn’t defined by how much money she has, it is the people in her circle who paints the most honest picture of who she is. As the founder of The Boss Box, Hillary aims to help women entrepreneurs by showcasing their products through collaborations and educating each other with the many facets of wellness, beauty and fashion. Have fun, be different and rock those stilettos like the boss you really are.
Leveraging can be a huge help when you want to learn how to raise $120M. Most people know how to give their money away but there are some who understand how to leverage money. One way of getting leverage and attracting people is by being brutally honest with proposals instead of giving false hopes. Focus on the goal and get to work because raising $120M isn’t easy, but it is also not impossible to achieve.
Rick Janezic is the founder of Ascenceo, which helps entrepreneurs who are waking up in the middle of the night worrying about how they're going to make payroll and how they're going to grow the company, not have to do that anymore. He said, "When emotions are high, that is when facts are few." He gives people the right information on what the problem is whether it's in sales, marketing, onboarding new clients, or keeping new clients, so that the entrepreneurs can have some peace of mind. He also helps investors figure out what they can do to help the founders that they've invested in who are struggling with their sales. He has some really great insights on how to do it and make it easy so that you are taking guessing out of the picture. He said, "When you're guessing, you start doubting your judgment." Listen in to Rick's secrets on how to make your sales soar and how to stop worrying about sales growth.
Today's guest on the successful pitch is Larry Senn, the author of Up the Mood Elevator. He has some great insights on how you can shift from being angry and irritated to being grateful. He said that really is the key. He’s been called the Father of Corporate Culture so he knows how to get people and teams to work really well together, and of course that's the secret to being successful. His whole premise is if you maintain a gratitude perspective, everything shifts, and that companies have value systems just like people do. He's got so many great nuggets that I can't wait for you to hear how he tells people to ask this question, “Do you have winners or whiners on your team?" Enjoy the episode.
Today's guest on The Successful Pitch is Leigh Steinberg who was the inspiration for the character Jerry Maguire. He has a fascinating story of where that famous line, "Show me the money" came from, so you're going to really want to listen to hear how that came about. Leigh is also very interested in making a difference in the world, not only with his own business but for the athletes and coaches and newscasters that he represents. He's all about making sure that people know about anti-bullying as well as the issues of concussion with football players. He has all kinds of tips on how to take what you've learned as an athlete and apply it to the business world, whether it be courage under pressure or the self-discipline that you learn from sports and applying that to being a business leader. He said when you ask the right questions, you draw people out, and that's really the secret to negotiating a great deal. Enjoy the episode.
Today’s guest on The Successful Pitch is Andrea Gold. She’s been in business for over 30 years as an entrepreneur, running her own speakers’ bureau. She really knows what it takes to be successful and to not give up. She has a great expression in here about how to pitch to God. She said, “Don’t be afraid to ask for what you want when you’re negotiating with somebody because you might just get it.” She tells a wonderful story of how that happened for her and one of her clients. She said, “When your power of purpose is bigger than your fear, you then can feel the fear and do it anyway.” I just love that so much. She’s got some real insights on not just being clear with what you’re communicating but tapping in to the unseen factors that make somebody want to say yes. Enjoy the episode.
Today’s guest on The Successful Pitch is author Mark Faust who has written several books about high growth leverage. His new book is called Winning Strategy. He has a really interesting look at the strategies that happened during the recent presidential election and how you can see what worked and didn’t work and more importantly, how to apply it to your own business. He said there are really three keys to having a great strategy in anything. One is a vision, two is a focus and the third one is something called points of divergence, which he goes into great detail explaining how to double down on what you are already doing to get people to really understand your vision, your focus and more importantly, have the strategy that gets you funded or gets you a new client or gets you to win in any area of your life. Enjoy the episode.
Today's guest on The Successful Pitch is Isaac Lidsky, the author of "Eyes Wide Open." Isaac went blind at the age of 25. It was a slow process when he was in his late teens so he had time to get used to the idea. At first, he thought it was going to be a very sad and small life, but he said, "You know what? I might have lost my sight, but not my vision for what I want my life to be." He really has great insights into the importance of combining nonverbal cues with verbal cues, so that people really communicate clearly.
And, he said, "You need to take full responsibility for your own definition of success, and if you're doing something that isn't making you happy, don't let other people tell you have to stay doing that very thing." He leads a life that his eyes are wide open, his heart is wide open, and he shares tips with us on how we can have our ears wide open, and even learn to listen like you speed read. Enjoy the episode.