Melinda Moore has always wanted to change the world and be in technology, and so every step of her professional career was a step towards understanding how much human information processing and technology was going to impact everything that we do. As a social entrepreneur and a seasoned digital marketer, Melinda likes to create companies that solve real problems. She has a new company out called iConsumer that not only allows people to save money when they shop online, but to become part of the company through consumer stock. She says that ownership is the ultimate loyalty program. She has a new book out, How to Raise Money: The Ultimate Guide to Crowdfunding, where she talks about all the resources and everything you need to know to launch a successful crowdfunding campaign.