Small businesses need a small business strategy that works, and that really comes down to direct response marketing. Allan Dib needed to come up with a plan that was fast, effective, and followed direct response marketing principles very closely that would move the needle for his clients. From that need was born the 1-Page Marketing Plan which is a process that’s easy for clients to fill in and literally a single page divided that into nine sections. Allan is a serial entrepreneur, marketer and technology expert. He has started, grown and successfully exited multiple businesses in various industries. He walks us through how to have a marketing plan with just one page. He said, well, your path to profit isn't getting referrals and that the marketing doesn't stop once you get a customer.