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The Successful Pitch with John Livesay

The Successful Pitch interviews successful thought leaders and entrepreneurs who share their stories so you can have a road map to success. Join your host John Livesay, sales keynote speaker, sales expert and author as he provides insights on how to make your pitch compelling, clear and concise. You can download the Free sneak peek of his book "Better Selling Through Storytelling at http://www.johnlivesay.com.
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Aug 22, 2016

Lee Caraher Interview

Episode Summary

Lee Caraher is a CEO and an acclaimed communications strategist, known for her practical solutions to big problems. She started Double Forte as a new kind of communications firm, designed to work with good people and tell their stories. She is the author of Millennials & Management and discusses on today's show how the older generation can connect with a millennial team member or investor.

What Was Covered

  • 04:40 - How did Lee start her career?
  • 07:00 - Lee has always been intrapreneurial, not entrepreneurial.
  • 07:55 - Lee created her company out of necessity.
  • 08:50 - Since the start of Lee's company in 2002, she and her team have reinvented themselves four times.
  • 09:45 - How do you craft a masterful story?
  • 11:45 - Lee has never seen a plan executed 100%. You just can't control everything.
  • 13:10 - What are the age ranges of millennials? Lee breaks it down into three categories.
  • 16:10 - Lee spoke at the White House about this subject.
  • 18:50 - How did Lee get the title of 'Millennial Whisperer'?
  • 19:20 - Lee wrote her book because she failed miserably at keeping her millennial team.
  • 20:40 - How can entrepreneurs hire millennials and prevent high-turn over?
  • 21:50 - What is the culture of your company? What do you expect from your team?
  • 23:10 - Give a lot of feedback!
  • 24:00 - How do you pitch to millennials?
  • 25:40 - You have to stay relevant to the younger generation.
  • 29:00 - It boils down to three simple concepts. What are you doing, who are you doing it for, and what difference are you going to make?

 

Tweetables

A plan is in sand and goals should be in concrete.
Scale comes from innovation, not efficiency.
Communication is currency.
Good money supports the passion of the founder.

 

Links Mentioned

J Robinett Enterprises
John Livesay Funding Strategist
Lee Caraher Website
Millennials & Management by Lee Caraher
Double Forte Website

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