When you're a stage performer, there's nothing like connecting with people who bring vibe and excitement to your show. Is it possible to build your fandom and create the same energizing feeling in your business? In this episode, John Livesay, aka The Pitch Whisperer, chats with marketing strategist, entrepreneur, advisor, and best-selling author David Meerman Scott about fanocracy, strategies that help you build fans for your business, and the usual marketing tactics that scare them off. David touches on his relationship with his daughter and how they teamed up to write their book, which is not just a prescription for a business to grow fans but also a formula to live a more passionate and fulfilled life for every one of us.
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