Estars as a platform is definitely the future of Esports. Jeff Liboon, the Co-Founder and President of Estars, talks about how he came up with his business idea, all the amazing things they have at their Las Vegas studio, and how to handle failure and to use frugality as a catalyst for creativity. Jeff explains how they are incorporating traditional to present esports concepts and how they get sponsorships on their games. He describes the kinds of sponsors they are attracting and why this is so much more engaging for them to put their money on versus simply running a commercial on a football game.
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