The easiest part of the business is having the idea. The more challenging part is bringing life to that idea and finding the right people to help you do it. Director of 3311 Ventures Anton Zietsman adds that a company needs the ability to transition from the founding members to the expansion team that will develop culture and that will promote high and hyper growth. However, before all of these, founders need to develop the ability of creative storytelling as well as developing deep working relationships. Learn how strategic partnerships can provide capital and future leverage.