It was in the early ‘90s when event budgets were big and the stages were filled with former heads of states and retired Olympians that Gail Davis was leading events at one of the world's largest corporations, EDS. It's now Hewlett Packard Enterprise. After watching the movie Alive, decided to search for Nando Parrado, the main subject of the movie. After research and phone calls throughout South America, Gail convinced Nando to come to speak for the first time about his experiences. The event was unbelievable. People were more than moved; they were inspired by his story. Two years later, Gail took a bold step and left a successful twenty-year career and launched Gail Davis and Associates with only one speaker on a roster, Nando Parrado. Gail shares how creating experiences that are memorable has helped her build GDA and provide service and a trusted partnership with their clients.