Valuing yourself before valuing your business is an ideal order when gearing towards success. Chief Strategy and Research Officer of Corporate Visions Tim Riesterer believes that decision science is key towards delivering more value to anyone aiming to succeed both in business and life. He talks about how he has helped companies build messages that are aligned with the invisible forces at work in the customer decision. The values of conversion creating, elevating, capturing customer value, and creating expanded value are key in elevating value in a company. He shares about the implementation of all of these values, including the introduction of an unconsidered need in creating pricing uncertainty. Overall, Tim suggests that inspiring somebody to decide to change and considers doing it with a leader or mentor are what value creation and decision science are all about.
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