Do storytelling and story selling differ? A lot would argue that being a great storyteller can increase your chances of bagging massive sales. Dr. Mark Goulston, a UCLA professor of Psychiatry for over 25 years and a former FBI and police hostage negotiation trainer, believes that you cannot be telling a good story and selling at the same time. Find out why as he gets into the science behind it. The podcast host of My Wakeup Call, he reveals the several key elements that people are unconsciously looking and listening for. On top of that, catch on how storytelling can access a different part of someone’s brain to make their defenses go down.
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