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The Successful Pitch with John Livesay

The Successful Pitch interviews successful thought leaders and entrepreneurs who share their stories so you can have a road map to success. Join your host John Livesay, sales keynote speaker, sales expert and author as he provides insights on how to make your pitch compelling, clear and concise. You can download the Free sneak peek of his book "Better Selling Through Storytelling at http://www.johnlivesay.com.
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Jul 17, 2019

Do storytelling and story selling differ? A lot would argue that being a great storyteller can increase your chances of bagging massive sales. Dr. Mark Goulston, a UCLA professor of Psychiatry for over 25 years and a former FBI and police hostage negotiation trainer, believes that you cannot be telling a good story and selling at the same time. Find out why as he gets into the science behind it. The podcast host of My Wakeup Call, he reveals the several key elements that people are unconsciously looking and listening for. On top of that, catch on how storytelling can access a different part of someone’s brain to make their defenses go down.

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