We all think that people make decisions based on rational numbers, but that's not how humans work. How can you find a way to tap into the emotional side and deliver clean messaging that is memorable? In this episode, John Livesay, aka The Pitch Whisperer, talks to actor-turned-experienced startup founder, investor, and speaker Scott Brown. Scott reveals how he helps founders sound human and effectively deliver their message to their audience, may it be investors, employees, or customers. He touches on the challenges of building a company and how the founder of a startup is not the hero. Scott also discusses how trying to solve a problem and being able to communicate your solution is at the core of the game.
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