Understanding your audience is at the core of creating a successful business in today's fast-paced world. It's become easier and easier for audiences to move on if they feel that a brand doesn't really try to understand what they need. Jeffrey Shaw, the author of LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible, joins John Livesay about this essential element of catering to your audience. Businesses can't grow if they don't find ways to keep up with their audience. Let Jeffrey take you through how you can best work towards creating a full-fledged understanding of what your audience wants from you.
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How do you manage the stress of working 90,000 hours in a lifetime? In this episode, Pitch Whisperer, John Livesay, shares more than a few laughs with Humor That Works author, Humor Engineer, speaker, and facilitator, Andrew Tarvin. Andrew reveals how being forced to join an improv comedy group started it all. He teaches us the value of humor in the workplace to increase satisfaction, engagement, and manage stress. Andrew also lets you in on the secret of humor MAP, how you can be a humor curator, and how you can communicate in a way that people will listen and respond to, and have fun with at work.
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There is only an answer when there is a question. In life, there are times where we are held back from the things we want because we are just so scared of asking. In this great episode, John Livesay talks to not one but two amazing guests. He is with Mark Victor Hansen—the guy behind Chicken Soup for the Soul—and his wife, Crystal Dwyer Hansen—entrepreneur, certified life coach, and wellness nutrition expert. Together, they share about the power that is in asking through their new book called Ask!: The Bridge from Your Dreams to Your Destiny. Mark and Crystal tell us the seven roadblocks we have to overcome before we can start asking ourselves and other people and even God for help. We are literally made to be each other's resources, and that whoever asks the most questions becomes more likable. They share the essential questions that will make you masters of asking and lead you out of just dreaming into your destiny. Tune in to today's show!
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In this increasingly competitive global environment, it is so tempting to become everything to everyone. However, the guest for this episode, Grant Baldwin, begs to disagree. He believes that you should be known for one thing, that you should be a steak house and not the buffet. This is one of the great reasons why Grant is the success that he is. He is the Founder of The Speaker Lab and the author of a new book called The Successful Speaker. Grant takes us inside the contents of his book and shares with us some great tips on how you can become one. Extending that not only to becoming a speaker but to growing your existing business as well, he then highlights the importance of working with what you got and improving as you go.
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We all think that people make decisions based on rational numbers, but that's not how humans work. How can you find a way to tap into the emotional side and deliver clean messaging that is memorable? In this episode, John Livesay, aka The Pitch Whisperer, talks to actor-turned-experienced startup founder, investor, and speaker Scott Brown. Scott reveals how he helps founders sound human and effectively deliver their message to their audience, may it be investors, employees, or customers. He touches on the challenges of building a company and how the founder of a startup is not the hero. Scott also discusses how trying to solve a problem and being able to communicate your solution is at the core of the game.
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