Growing up a la the von Trapp family singers, Shawn Hanks has lived with music and performing throughout his life. Now he imparts the knowledge of learning to create a feeling and communicate an idea to an audience among speakers and event partners as the CEO of Premiere Speakers Bureau. Shawn shows us the other way of selling which is to be able to communicate and connect at the same time. He shares some great advice on how you can keep your people loyal just as you do your clients. Shawn also talks about how his merger and acquisitions case became a success, giving tips on how to decide which accounts to target and what to say in your pitch to stand out as a brand.

Loyal customers are repeat customers and they surely help in keeping the business running. It doesn't take a lot to gain loyal customers, but oftentimes in people's desire to prioritize big fat sales over putting their customers' need ahead of their own, what is essential is often missed out. Brian Palmer, Senior Vice President at National Speakers Bureau, shares how he has been referred to by his loyal customers as their "secret weapon." He talks about important lessons that he picked up and learned in his journey where his father served as his guide and influence.

Critical thinking and listening are two of the most important skills you'll ever have in any kind of business. This is according to Lisa Warren, a partner at SpeakInc, which represents top speakers around the country. Lisa shares how she ended up working with speakers. She takes us through her journey and motivation and job transitions. Lisa enlightens us that along with business transactions, building relationship is the key to be successful.