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The Successful Pitch with John Livesay

The Successful Pitch interviews successful startups who share their secrets in raising funding, as well as investors who share their criteria, so that you become an insider into the world of getting funded. Join your host, author and funding strategist John Livesay as he provides insights on how to make your pitch compelling, easy to understand and inspiring. You will learn the 5 Cs needed to get funded fast: Confidence, Connection, Commitment, Collaboration and Check List. You can download the FREE PDF "3 Mistakes To Avoid When Pitching" at sellingsecretsforfunding.com
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Now displaying: August, 2016
Aug 29, 2016

Laura Rittenhouse Interview

Episode Summary

Laura Rittenhouse is a trust and valuation expert, as well as a financial strategist and innovation coach to fortune 500 and small cap companies. She is also the founder of Rittenhouse Rankings, Inc. and the author of Investing Between the Lines. On this episode, Laura explains the importance of candor within an organization. She believes candor is what makes a company and its team succeed against the toughest of odds.

What Was Covered

  • 04:30 - How did Laura get started?
  • 06:00 - Laura talks about Clowns Without Borders.
  • 10:00 - What does Laura currently do?
  • 12:00 - What makes people trustworthy?
  • 13:00 - In order to be effective leaders, you need a compelling story.
  • 13:35 - Person-to-person conversations are much more powerful than digital conversations.
  • 17:10 - What does Laura look for when she reads the shareholder letters?
  • 20:05 - How important is the connection between candor and vision?
  • 24:10 - If you lie to other people, you'll eventually begin to lie to yourself.
  • 27:40 - How do you create a 'candor enterprise'?
  • 31:25 - How can we contribute to a bigger purpose?

 

Tweetables

Without candor, there is no trust.
What is your purpose?
Humility leads to innovation.
Words are the clothes for our souls.

 

Links Mentioned

J Robinett Enterprises
John Livesay Funding Strategist
Rittenhouse Rankings Website
Investing Between the Lines by Laura Rittenhouse
Clowns Without Borders Website

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Aug 22, 2016

Lee Caraher Interview

Episode Summary

Lee Caraher is a CEO and an acclaimed communications strategist, known for her practical solutions to big problems. She started Double Forte as a new kind of communications firm, designed to work with good people and tell their stories. She is the author of Millennials & Management and discusses on today's show how the older generation can connect with a millennial team member or investor.

What Was Covered

  • 04:40 - How did Lee start her career?
  • 07:00 - Lee has always been intrapreneurial, not entrepreneurial.
  • 07:55 - Lee created her company out of necessity.
  • 08:50 - Since the start of Lee's company in 2002, she and her team have reinvented themselves four times.
  • 09:45 - How do you craft a masterful story?
  • 11:45 - Lee has never seen a plan executed 100%. You just can't control everything.
  • 13:10 - What are the age ranges of millennials? Lee breaks it down into three categories.
  • 16:10 - Lee spoke at the White House about this subject.
  • 18:50 - How did Lee get the title of 'Millennial Whisperer'?
  • 19:20 - Lee wrote her book because she failed miserably at keeping her millennial team.
  • 20:40 - How can entrepreneurs hire millennials and prevent high-turn over?
  • 21:50 - What is the culture of your company? What do you expect from your team?
  • 23:10 - Give a lot of feedback!
  • 24:00 - How do you pitch to millennials?
  • 25:40 - You have to stay relevant to the younger generation.
  • 29:00 - It boils down to three simple concepts. What are you doing, who are you doing it for, and what difference are you going to make?

 

Tweetables

A plan is in sand and goals should be in concrete.
Scale comes from innovation, not efficiency.
Communication is currency.
Good money supports the passion of the founder.

 

Links Mentioned

J Robinett Enterprises
John Livesay Funding Strategist
Lee Caraher Website
Millennials & Management by Lee Caraher
Double Forte Website

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Aug 15, 2016

Tom Scott Interview

Episode Summary

Tom Scott emerged as an entrepreneur at a young age when he started selling provisions to people stuck at gas lines in Maryland. When Scott and his college pal, Tom First, tried mixing peach juice and water in a blender in 1989, they did not imagine their little experiment would result in the creation of a multi-million dollar company. Tom discusses his success with Nantucket Nectars and his latest project, The Nantucket Project.

What Was Covered

  • 04:05 - How did Tom come up with the idea for Nantucket Nectars?
  • 07:15 - Tom attributes his success to naivety.
  • 08:50 - When Tom first got called an entrepreneur, he thought that person was a jerk.
  • 11:00 - What does Tom look for in a team?
  • 13:25 - What did Tom decide to sell Nantucket Nectars?
  • 18:10 - The odds of making your idea perfect the first time around are incredibly low.
  • 18:25 - You can't skip time, commitment, and trial and error.
  • 19:05 - So many people want to tell the story before they've even made it.
  • 19:45 - Rarely is anything an overnight success.
  • 20:15 - What is The Nantucket Project?
  • 23:00 - What was it like to interview Richard Saul Wurman, the creator of TED?
  • 25:40 - For Tom, it's more about learning than it is about knowing.
  • 26:35 - Give yourself permission not to know everything all the time.
  • 26:55 - Tom recommends two books.

 

Tweetables

Make Your Product Something for Yourself So Your Passion Is Authentic.
Energy gives you courage to try new things.
Can't skip the trial and error time it takes to make something great.
Pitch is a concise telling of new things.

 

Links Mentioned

J Robinett Enterprises
John Livesay Funding Strategist
Nan Tucket Project Website
Nantucket Project on Facebook
Nantucket Project on Twitter
Just Mercy by Bryan Stevenson
Creativity, Inc by Edwin Catmull

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Aug 8, 2016

William Green Interview

Episode Summary

William Green is the author of The Great Minds of Investing, a book that features profiles of famous investors. William interviewed 33 investors for his book, including Warren Buffett, and breaks down what makes them truly unique and different people from the rest. There are so many great qualities you can take away from these brilliant investors who have made tremendous mistakes both throughout their lifetime and in their career.

What Was Covered

  • 04:00 - How did William get started?
  • 06:10 - William's passion for investing came out of pure laziness to do any 'real' work.
  • 07:05 - What do these great investors have that other people don't have?
  • 08:10 - What can you learn from these investors and how can it help you in life?
  • 09:30 - Why do people love Warren Buffett so much?
  • 11:00 - You can't do a good deal with a bad person.
  • 11:30 - What can you learn from Warren Buffett?
  • 12:15 - Being a good and decent person becomes very powerful in a world filled with snake-oil salesmen.
  • 14:35 - When you look at yourself in the mirror every morning, are you okay with who you are?
  • 15:25 - There's a different way to do business. You don't need to be cruel.
  • 19:35 - Want to get better at something? Hang out with people who are better than you.
  • 20:25 - We don't have to be in our 80’s to let go of what other people may think about us.
  • 21:15 - The ability to make mistakes and not be crushed by them is key to some of these great investors.
  • 24:50 - People want the truth. People will stick with you because you're honest.
  • 27:05 - People can sense when you're holding something back.
  • 31:50 - Mason Hawkins once told William that he and his business partner haven't argued in over 30 years.
  • 33:00 - Mason Hawkins looks for generosity in his team.
  • 34:00 - Great investors understand what money buys them, and what it does not.
  • 35:35 - What's the secret to having a very profitable life? Family and relationships.

 

Tweetables

Predicting rain doesn't count. Building an ark does.
You can't do a great deal with a bad person.
Live your life by your inner scorecard.
Superpower in life is being authentic.

 

Links Mentioned

J Robinett Enterprises
John Livesay Funding Strategist
William Green Website
The Great Minds of Investing by William Green
I've Followed Warren Buffett For Decades – LinkedIn Post by William Green
William on LinkedIn
Power vs. Force by David R. Hawkins

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Aug 1, 2016

Matthew Pollard Interview

Episode Summary

Matthew Pollard has five multi-million-dollar business success stories under his name and is the founder of the Rapid Growth Coach. Matthew grew up with a disability and felt like he would never, ever fit in. Despite being extremely introverted at the time, he took a door-to-door sales opportunity and excelled in it by teaching himself the ropes through YouTube videos. Matthew's story is nothing short of amazing and this is definitely an episode you won't want to miss.

What Was Covered

  • 05:35 - How did Matthew get started?
  • 06:25 - Matthew really struggled in school when he was growing up.
  • 08:25 - Getting a job before Christmas in Australia is virtually impossible to do.
  • 09:05 - The only job that was available to Matthew during that time of year was door-to-door sales.
  • 10:05 - Matthew trained himself how to sell using YouTube videos.
  • 12:05 - Because Matthew had to work harder than anybody else, he was able to develop grit and determination.
  • 12:30 - Everybody tells stories and stories are everywhere.
  • 12:55 - Natural salesmen rely on their personality, not so much on their skills.
  • 17:50 - Once you have a clear message of what your business is, then you can build stories around it.
  • 18:05 - If you start from a sales perspective, you've already lost.
  • 18:40 - A couple of years ago, Matthew was doing his business all wrong. He explains further.
  • 20:50 - Matthew goes through the five steps you need to create a unified message.
  • 21:45 - You need to wear more than one hat as an entrepreneur.
  • 30:00 - Matthew helps people attain rapid growth. His message is simple and easy to understand.
  • 32:05 - John does a recap of the five steps to creating a unified message.
  • 38:05 - People are able to understand the severity of the problem through the art of storytelling.
  • 43:45 - Engage your investors emotionally and then back the idea up with logic.

 

Tweetables

Craft a message that is authentic to who you are.
If you start with sales you've already lost.
Don't hide behind your functional skills.
Where there is one ideal customer, there will be many more.

 

Links Mentioned

J Robinett Enterprises
John Livesay Funding Strategist
Matthew Pollard Website
Matthew on LinkedIn
Matthew on Twitter

Want the Transcription?

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Crack The Funding Code!

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