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The Successful Pitch with John Livesay

The Successful Pitch interviews successful startups who share their secrets in raising funding, as well as investors who share their criteria, so that you become an insider into the world of getting funded. Join your host, author and funding strategist John Livesay as he provides insights on how to make your pitch compelling, easy to understand and inspiring. You will learn the 5 Cs needed to get funded fast: Confidence, Connection, Commitment, Collaboration and Check List. You can download the FREE PDF "3 Mistakes To Avoid When Pitching" at sellingsecretsforfunding.com
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Now displaying: February, 2016
Feb 29, 2016

Episode Summary

Daniel Maw is the owner of Pixel One and the technical director of HACKSAW. Daniel talks about the successful ways to find a great co-founder and how to pitch a client. He mentions that being busy is so easy that you might lose track of your end goals, but no matter how busy you get, you simply can't take your eyes off of them. Your business depends on your end goals in order to succeed.

Key Takeaways

  • 01:20 - The key to getting good clients is by having a real relationship not a service relationship.

  • 03:20 - How did Daniel get started? 

  • 07:50 - Daniel talks about how he won the Best Interactive Product award.

  • 10:25 - Why did Daniel decide to start Pixel One?

  • 16:05 - Daniel didn't even have a plan B when he started his company.

  • 16:55 - Believe it or not, Daniel didn't like Mark Asquith when he first met him.

  • 19:15 - What is Daniel's end game with his current company?

  • 21:30 - How does Daniel pitch a client?

  • 22:45 - “People buy people.”

  • 26:15 - How can you make sure what you're doing is profitable?

  • 27:25 - How can you find the right co-founder/team?

  • 28:35 - Daniel explains what he means by 'As hire As and Bs hire Cs'.

  • 29:50 - Daniel recommends: Ogilvy on Advertising by David Ogilvy and Art of Persuasion by Bob Burg.

  • 33:25 - Anybody who is really good at something has spent some time developing it.

Tweetables

A-level people hire A-level talent.
Easy to be busy being busy but it isn't enough.
Know what your end game is when you start.
Say no to clients who don't appreciate you.

Links Mentioned

Judy Robinett Website
Hacksaw
Ogilvy on Advertising by David Ogilvy
Art of Persuasion by Bob Burg
Daniel Maw Twitter

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Feb 23, 2016

Episode Summary

Tim Sanders has been involved with disruptive change for the past 30 years. He was on the ground floor of the mobile phone industry and the birth of the World Wide Web. He has written several books including Love Is the Killer App, Dealstorming, and more. Tim talks about his innovation template, how to build fantastic teams, and tell great stories. 

Key Takeaways

  • 04:05 - How did Tim become such a good storyteller?
  • 05:35 - There's only five stories in the world. Tim elaborates.
  • 07:40 - Tim talks about how he came up with his latest book, Dealstorming.
     
  • 11:30 - You don't just have a tall team, you have a wide one too.
     
  • 13:40 - Sales genius is a team sport. Tim explains what he means by this.
     
  • 16:40 - What's in an innovation template?
     
  • 22:00 - Invest 25% of your time in the discussion of the root of the problem you're having.
     
  • 25:20 - Tim breaks down the four keys to investing.
     
  • 27:30 - Tim talks about unsustainable business models.
     
  • 30:00 - Build a quality team to conquer huge deals.

Tweetables

Rapid problem solving is a competitive advantage.

Links Mentioned

JRobinett Enterprises
Give Your Speech, Change the World by Nick Morgan
Public Words
Dealstorming by Tim Sanders
Dealstorming
Tim Sanders' Twitter
Tim Sanders' LinkedIn

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Feb 22, 2016

Episode Summary

Jude Robinson helps both inventors and companies develop new products and bring them to market. Jude shares her personal story on what it was like growing up in Alaska, smart ways to test your products before spending tons of money to bring them to market, and why some of your best ideas and creations happen when your back is against the wall.

Key Takeaways

  • 3:00 - Why did Jude become an entrepreneur? 

  • 5:20 - Jude talks about the life lessons she has learned in Alaska. 

  • 6:10 - Honor your word.

  • 7:05 - Jude talks about how she got started. 

  • 10:25 - Jude shares networking tips.

  • 13:25 - How can you master your personal story?

  • 18:15 - Good ideas happen with your back against the wall. 

  • 19:55 - Get used to rejection. 

  • 23:20 - Sometimes you need to zoom out and see the big picture.

  • 24:45 - Don't try to be bigger than the chain.

  • 27:05 - Social-proof your idea first before spending tons of money on patents and failed inventions.

  • 29:15 - Jude recommends a synonyms finder. 

  • 30:30 - How can entrepreneurs deal with fear?

Tweetables

Don't be a brain picker or a tire kicker when networking.
Don't let others’ lack of integrity change your integrity.
Good ideas never come from agenda.
Don't give rejection the attention it seeks.

Links Mentioned

Jude Robinson's LinkedIn

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Feb 8, 2016

Episode Summary

Annette Lavoie started out as a medical device entrepreneur and currently provides mentorship to startup companies. After more than ten years in the medical device industry, she sold her first company and has incredible experience on how startup founders can succeed in the scary world of venture capital. Annette talks to John on how to evaluate startup companies, pre-revenue; and how to maintain your position as a founder after being funded.

Key Takeaways

  • 02:45 - How did Annette get started?

  • 03:40 - Why did she become an entrepreneur?

  • 08:10 - How did Annette convince investors to fund her?

  • 12:20 - What kind of investment strategies should an entrepreneur have before they meet with VCs?

  • 15:35 - Do your homework.

  • 19:45 - The ideal founder has a strong team in the beginning.

  • 20:15 - When your company gets larger, it's easier to overcome some of the team dynamics.

  • 20:55 - Annette talks about pre-revenue valuation.

  • 24:40 - Know your numbers really well or be upfront with not knowing. Never make them up.

  • 28:50 - What should entrepreneurs know before they go into a VC meeting?

  • 29:55 - How can you keep your position as a founder in your company?

  • 32:10 - Annette recommends three books entrepreneurs should read.

Tweetables

The opportunity is more important than the product.
Valuation is an art.
Be in the right room.
Know your exit strategy.

Links Mentioned

Dead on Arrival by Roger Royse
Pitch Anything by Oren Klaff
How to Be a Power Connector by Judy Robinett
Annette Lavoie Website
Annette Lavoie Twitter

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Feb 1, 2016

Episode Summary

Denise Brosseau is a thought leadership strategist, author, and business advisor. Denise is the CEO of Thought Leadership Lab, which specializes in building leaders into thought leaders. She serves on several startup advisory boards such as Vermillion and Kokko, Inc and talks to John about what thought leaders do differently from regular leaders.

Key Takeaways

  • 02:00 - Why does Denise do what she does?

  • 03:45 - How did Denise get the Champion of Change?

  • 08:30 - What is Springboard?

  • 11:25 - What's the difference between being a thought leader vs just being a leader?

  • 18:10 - People connect with entrepreneurs who show a little vulnerability.

  • 22:15 - Denise talks about her one page plan. 

  • 24:35 - What does Kokko, Inc do?

  • 28:15 - Denise talks about Vermillion.

  • 29:55 - Leaders are good at VRE (Vision, Relationships, and Execution).

  • 30:45 - Denise recommends Switch by Chip and Dan Heath.

Tweetables

Your why is more compelling than your numbers.
Have a ‘one-page plan’.
Create a tribe of followers.
Vision, relationships and execution.

Links Mentioned

Thought Leadership Lab
Ready to Be a Thought Leader by Denise Brosseau
Springboard Enterprises
Kokko Inc.
Vermillion Inc.
Switch by Chip and Dan Heath
Denise Brosseau Twitter
Denise Brosseau LinkedIn

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