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The Successful Pitch with John Livesay

The Successful Pitch interviews thought leaders, speakers and authors as well as successful startups who share their secrets in raising funding, Investors give inside tips on what they look for when they hear a pitch. Join your host, The Pitch Whisperer and author John Livesay as he provides insights on how to make your pitch compelling, easy to understand and inspiring. John is a keynote speaker on Getting To Yes and shares tips on going from invisible to irresistible to win new clients.
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Now displaying: December, 2015
Dec 25, 2015

Episode Summary

Mark Asquith is the host of the Excellence Expected podcast. His podcast was ranked the 1# small business podcast in the United Kingdom. Mark spells out how entrepreneurs can manage their time better and get more things done. He also shares a little bit about how to prevent burn out and why CEOs are horrible at Twitter. 

Key Takeaways

  • 02:10 - How did Mark get started?
  • 05:30 - How did Mark come up with the name for the podcast?
  • 07:25 - You can download a free productivity e-book on Mark's website.
  • 08:00 - If you don’t schedule it, then it doesn’t get done.
  • 09:20 - What's important, interesting, and integral?
  • 10:50 - Want to prevent burn out? Be happy.
  • 12:20 - How can CEOs really use Twitter?
  • 15:45 - Mark talks about being the captain of your own ship.
  • 19:50 - You get through the first year just by tackling it day by day.
  • 20:50 - How many months will it take to break even? Make profit as quickly as you can.
  • 21:45 - Is it possible to get leads from Periscope and Blab?
  • 27:10 - Mark recommends the book, The Stranger's Secret by Earl Nightingale.

Tweetables

Use periscope to make your face something people are used to seeing.
Job of founders is to steer the ship.
If it doesn't get scheduled, it doesn't get done.
Is it interesting, important and integral?

Links Mentioned

Excellence Expected
The One Thing by Gary W. Keller
Excellence Expected - 5 TWITTER SINS THAT ARE DESTROYING YOUR CREDIBILITY AND HOW TO STOP THEM TODAY
How to Be a Power Connector by Judy Robinett
The Stranger's Secret by Earl Nightingale
Mark Asquith Twitter

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Dec 18, 2015

Episode Summary

Roger Dooley is an author, international keynote speaker, and consultant. He is a recognized expert in the use of brain and behavior research to improve marketing, sales, and customer experience. Roger teaches the audience on the importance of understanding how the brain works and how you can use this knowledge to get the right reactions out of your investors.

Key Takeaways

  • 02:00 - Why does the brain interest Roger?
  • 08:25 - How can you get people to remember your pitch better?
  • 09:35 - Roger explains what system one and system two thinking is.
  • 16:20 - Roger explains Robert Cialdini's 6 principles of persuasion.
  • 22:35 - Stories are a powerful persuasion tool.
  • 24:35 - Facts and figures are important, but try to incorporate a story into it.
  • 28:45 - Disney knows your brain.
  • 35:15 - Roger recommends a couple of books to the audience.
  • 36:20 - Please check out Roger's website for more information.

Tweetables

Our brains evolved to pay attention to stories.
If you want an investors brain to "light up" tell a story.
Social proof is key to persuade investors.
Find ways to connect with investors by doing your homework on who they are.

Links Mentioned

Brainfluence by Roger Dooley.
Enchantment by Guy Kawasaki
Thinking, Fast and Slow by Daniel Kahneman
The 6 Principles of Persuasion by Robert Cialdini
Influence by Robert Cialdini
Hooked by Nir Eyal
Roger Dooley Website
Roger Dooley Twitter
Forbes - Roger Dooley

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Dec 11, 2015

Episode Summary

Geri Stengel is the president for Ventureneer and is a regular contributor for Forbes, QuickBooks, and Turnstone. Geri is known for being a serial entrepreneur, teacher, and author of the book, Forget the Glass Ceiling. Geri talks on how to design your elevator pitch in such a way that it grabs attention. He also talks about how important it is for entrepreneurs to be agile learners, people with curiosity, and have the ability to tolerate ambiguity.

Key Takeaways

  • 02:15 - What was the business culture like at Dow Jones?
  • 03:00 - Geri explains a little bit more of her background and what she has done.
  • 04:30 - What is the difference between men and women founders?
  • 06:45 - It's important to show investors that you are trust worthy.
  • 09:15 - Geri explains further on an article she wrote for QuickBooks.
  • 12:10 - Equity crowdfunding or traditional angels?
  • 15:10 - Only about 3% of accredited investors are angel investors.
  • 18:40 - Investors want entrepreneurs to be coachable.
  • 23:00 - Reward-based crowdfunding is a great way to test the waters.
  • 25:15 - Geri talks about her book.
  • 27:25 - Follow Geri @VentureNeer on Twitter.

Tweetables

Be an Agile Learner.
Forget the Glass Ceiling.
Three ways to grab investors’ attention.
Use an analogy to make your pitch strong.

Links Mentioned

Ventureneer
Ventureneer Twitter
Women Entrepreneurs Get Their Game On With Angel Investors
Forget the Glass Ceiling by Geri Stengel. 
Investing Between the Lines by Laura Rittenhouse.

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Dec 4, 2015

Episode Summary

Dorie Clark is a strategy consultant and professional speaker who has worked with clients including Google, Microsoft, Morgan Stanley, DHL, Fidelity, Yale University, and the World Bank. She is also a regular contributor to Forbes and the Harvard Business Review, and the author of "Stand Out" and "Reinventing You". Dorie talks on how startup founders can stand out and touches briefly on how they can let go of fear.

Key Takeaways

  • 01:55 - Your personal brand is your career insurance.
  • 02:15 - How did Dorie get started?
  • 04:30 - Why did Dorie write the book Reinventing You?
  • 06:15 - Dorie is not an overnight success.
  • 07:40 - How did Dorie become a presidential campaign spokesperson?
  • 10:00 - What kind of advice does Dorie give to places like Google and Microsoft?
  • 14:00 - Why does Google like Dorie's book, Stand Out?
  • 17:30 - How can you stand out? Build your network, audience, and community.
  • 20:50 - How do you let go of fear?
  • 24:55 - Dorie talks about the inner critic article she wrote with Susan Brady.
  • 27:40 - Dorie shares a bunch of great book resources.
  • 29:00 - You can get a free 42 page workbook on Dorie's site.

Tweetables

Make Yourself Findable.
Branding is career insurance.
Can't move forward if you expect perfection.
How to silence the inner critic?

Links Mentioned

Dorie Clark: "Stand Out" | Talks at Google
Forbes Welcome
Never Eat Alone by Keith Ferrazzi
Power by Jeffery Pfeffer
Influence by Robert Cialdini
Dorie Clark Website
Reinventing You by Dorie Clark
Stand Out by Dorie Clark.

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Did you enjoy the show? I'd love it if you subscribed today and left us a 5-star review!

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