A product or a service becomes a powerful tool to a client when they can clearly see the good it can do for them and their business. Entrepreneurs tend to tell clients what they think and tell these clients what they want. Greg Logan turns this around and tells investors to be good listeners for their clients. To define your business brand helps once this is established because it will give the client a clear idea of the service and experience they can get. Learn more of Greg’s genius way of copywriting a business model and turn it into a brand no one has heard before.
For every company to able to raise revenue, there is a need for the sales process and marketing methods to be aligned. Accelerating sales to 30% annually is an easing thing to do for Marketing Outfield CEO Dave Hubbard because he has an engineering background combined with a sales personality. This allows him to get into the gritty parts of sales and marketing. Instead of focusing on the sales process, what’s important is getting the customers into the buying process quickly. By aligning to what customers are trying to do, the sales process becomes dynamic, effective and gets on the same page with the marketing. Learn more on how to turn a suspect to a qualified lead, into a forecast, into and opportunity and then close deals.
Clients want content that inspire them to push themselves and do things that are irrational. This irrational behavior according to author of Friction: Passion Brands In The Age Of Disruption, Jeff Rosenblum, will create loyalty from your customers. If loyalty becomes the core of a big company where people trust each other, then disruption happens and an emotional connection between the customers take place. Jeff shares his stories of being a disruptor in the business world from the get go and his belief why brands are built and not bought.
Clients will always say yes to pitchers who tell a great story, and a great story invites listeners to keep wondering what happens next. If your audience can predict the end of your story before you even get there, then their interest level goes down. Stories that chase answers pique the interest of clients, and to do this your pitch needs to be molded into a story where the ideas are simplified and the focus is not on you, your product or service, but on what you can do to help solve the problem of your potential investors. Author of Brandscaping Andrew Davis learned the secrets to telling a compelling story that was fueled by his dream of working in The Muppets Show. Learn more about the rules of Brandscaping and how partnering with like-minded people can get you your audience.
Being tenacious, creative and authentic is what pulls clients in and say yes to your pitch. Sebastian Terry has been all three since he was 24 when he started listing 100 things he wanted to do to find himself. From invading a red carpet event to helping a complete stranger deliver her baby, Sebastian's passion is inspiring other's passion as well. Because he had a healthy internal conversation with himself, Sebastian saw what he stood for.
Having to restart a business from almost nothing and coming up on top is one proud experience Mike Michalowicz likes to share with business owners. But this is one life experience Mike doesn’t want to ever encounter again, because now he has learned that by letting go of his ego he rediscovered the meaning of entrepreneurship and felt that he wanted others to learn from his experiences of correcting himself. He is the author of four books including Profit First which Business Week calls “The Entrepreneur’s Cult Classic.” Learn how hiding money from himself made his business profitable because it forced him to find innovative ways to market for fast business growth.
In order to earn more, every business owner needs to learn more. Knowledge transforms into confidence that lets business owners try things and not be fearful of change. Even after operating 64 trucks in the transportation industry in Sydney at the age of 24, Ben Fewtrell felt that he was not getting anywhere in life. Now he helps business owners to grow their businesses using the five stages of the Business Exceleration Blueprint. If you are still asking, "How can I max my profit?", the simple answer is by working on your business to give it value and making it a valuable solution to your prospects. Learn why making time, people and money as the foundation of your business can help it grow and make people invest in it.
The idea that you have to uproot your life and live in Silicon Valley to make big money may have some truth in it. But this is not necessarily a requirement for Match.com Founder Will Bunker when he sold his company for $47 billion. The success secrets he has held onto in order to invest in 170 start-ups are humility, gratefulness and exponential thinking. Don’t be just a clone of the other pitchers that came before you. Have a heart, choose kindness and think outside of the box.
Collaborating with people and exceeding low expectations is a bigger win any entrepreneur can ask for. Greg Tehven wasn’t an exemption to this notion, because when all he saw in front of him was just metrics and checklists, he knew he had to make a shift and invest in time and experiences instead. Now a co-founder and executive officer of Emerging Prairie, Greg is dedicated to give value to the community and use his skills to serve others and make a difference.
Making people feel that you care and think about them through personalized gifts is the best way to make a connection. Not just because it is your obligation but because you feel it is the right thing to do to show your gratitude. Learn how to give great gives with Giftologoy author John Ruhlin. The gift-giving bar may have been set low by the advancements of technology, but this is the best time to go against the flow and make people feel one-in-a-million.
Every success has a story behind it. People are pulled in by the origins of a person because that is where the connection happens. John Livesay tries something new as he gets interviewed instead by health and fitness industry influencer Patrick Netter. Listen to the story of origin of John as he shares his experiences from being inspired by Bewitched to working for Fujitsu and ultimately becoming The Pitch Whisperer. Stop being invisible and learn how to be irresistible.
Once you have a clear vision of how you want to express your passion in the world that is when you can monetize your mission and keep doing what you love. Nicola Grace can help you make the world a better place and leave a legacy for the next generation. Start acknowledging your dormant gifts and talents, because they can lead you to a passionate career and a life filled with happiness.
Instead of competing, team up and learn from and with each other. Hillary Gadsby’s success isn’t defined by how much money she has, it is the people in her circle who paints the most honest picture of who she is. As the founder of The Boss Box, Hillary aims to help women entrepreneurs by showcasing their products through collaborations and educating each other with the many facets of wellness, beauty and fashion. Have fun, be different and rock those stilettos like the boss you really are.
Leveraging can be a huge help when you want to learn how to raise $120M. Most people know how to give their money away but there are some who understand how to leverage money. One way of getting leverage and attracting people is by being brutally honest with proposals instead of giving false hopes. Focus on the goal and get to work because raising $120M isn’t easy, but it is also not impossible to achieve.
Rick Janezic is the founder of Ascenceo, which helps entrepreneurs who are waking up in the middle of the night worrying about how they're going to make payroll and how they're going to grow the company, not have to do that anymore. He said, "When emotions are high, that is when facts are few." He gives people the right information on what the problem is whether it's in sales, marketing, onboarding new clients, or keeping new clients, so that the entrepreneurs can have some peace of mind. He also helps investors figure out what they can do to help the founders that they've invested in who are struggling with their sales. He has some really great insights on how to do it and make it easy so that you are taking guessing out of the picture. He said, "When you're guessing, you start doubting your judgment." Listen in to Rick's secrets on how to make your sales soar and how to stop worrying about sales growth.
Today's guest on the successful pitch is Larry Senn, the author of Up the Mood Elevator. He has some great insights on how you can shift from being angry and irritated to being grateful. He said that really is the key. He’s been called the Father of Corporate Culture so he knows how to get people and teams to work really well together, and of course that's the secret to being successful. His whole premise is if you maintain a gratitude perspective, everything shifts, and that companies have value systems just like people do. He's got so many great nuggets that I can't wait for you to hear how he tells people to ask this question, “Do you have winners or whiners on your team?" Enjoy the episode.
Today's guest on The Successful Pitch is Leigh Steinberg who was the inspiration for the character Jerry Maguire. He has a fascinating story of where that famous line, "Show me the money" came from, so you're going to really want to listen to hear how that came about. Leigh is also very interested in making a difference in the world, not only with his own business but for the athletes and coaches and newscasters that he represents. He's all about making sure that people know about anti-bullying as well as the issues of concussion with football players. He has all kinds of tips on how to take what you've learned as an athlete and apply it to the business world, whether it be courage under pressure or the self-discipline that you learn from sports and applying that to being a business leader. He said when you ask the right questions, you draw people out, and that's really the secret to negotiating a great deal. Enjoy the episode.
Today’s guest on The Successful Pitch is Andrea Gold. She’s been in business for over 30 years as an entrepreneur, running her own speakers’ bureau. She really knows what it takes to be successful and to not give up. She has a great expression in here about how to pitch to God. She said, “Don’t be afraid to ask for what you want when you’re negotiating with somebody because you might just get it.” She tells a wonderful story of how that happened for her and one of her clients. She said, “When your power of purpose is bigger than your fear, you then can feel the fear and do it anyway.” I just love that so much. She’s got some real insights on not just being clear with what you’re communicating but tapping in to the unseen factors that make somebody want to say yes. Enjoy the episode.
Today’s guest on The Successful Pitch is author Mark Faust who has written several books about high growth leverage. His new book is called Winning Strategy. He has a really interesting look at the strategies that happened during the recent presidential election and how you can see what worked and didn’t work and more importantly, how to apply it to your own business. He said there are really three keys to having a great strategy in anything. One is a vision, two is a focus and the third one is something called points of divergence, which he goes into great detail explaining how to double down on what you are already doing to get people to really understand your vision, your focus and more importantly, have the strategy that gets you funded or gets you a new client or gets you to win in any area of your life. Enjoy the episode.
Today's guest on The Successful Pitch is Isaac Lidsky, the author of "Eyes Wide Open." Isaac went blind at the age of 25. It was a slow process when he was in his late teens so he had time to get used to the idea. At first, he thought it was going to be a very sad and small life, but he said, "You know what? I might have lost my sight, but not my vision for what I want my life to be." He really has great insights into the importance of combining nonverbal cues with verbal cues, so that people really communicate clearly.
And, he said, "You need to take full responsibility for your own definition of success, and if you're doing something that isn't making you happy, don't let other people tell you have to stay doing that very thing." He leads a life that his eyes are wide open, his heart is wide open, and he shares tips with us on how we can have our ears wide open, and even learn to listen like you speed read. Enjoy the episode.
Today, I have two guests on the podcast. They are Mark Lovett and Jeff Salz, who have a business called Speaker Adventure. They help people craft a story so that they can become compelling no matter what their pitching for. They have great expertise with the TEDx and TED Events and really becoming an adventurer in your life because when you have a story of why you're doing something or why someone should hire you, that gets people engaged with the storytelling, our brain works very differently when we tell stories. They say when you do a deep dive into yourself and you start your pitch with the end in mind and work backgrounds, that's really the key to having a great pitch. Enjoy the episode.
Today’s guest on The Successful Pitch is Bernie Swain, the author of “What Made Me Who I Am”. He’s the founder of the Washington Speakers Bureau, which represents famous presidents, Tony Blair, Condoleezza Rice, athletes, Tom Brokaw, and he talks about how he started his agency, how long he had to wait while working out of a closet to get his first client, and the resilience it takes to become an entrepreneur. He said, “Passion is much more important than talent, and a pitch works when it’s real and authentic. Really, there’s no short-term path to long-term success.” He said, “You’ll never be happy until you control your own destiny.”
Today’s guest on The Successful Pitch is Brad Szollose, who is the author of “Liquid Leadership”. It’s all about staying fluid when you’re a good leader following Brad’s tips. He is quite the expert on knowing why millennials don’t want to stay. He said, “It’s not enough to have flexible hours and free food and open areas to work and even telling them what their purpose.” The secret he talks about is that people withhold 40% of their core values and skills even if they feel safe in a work environment. He has really specific ways to get people to open up and do that.
The thing that’s really surprising are the three things that have triggered this generational gap between baby boomers and millennials. Here’s a hint. One, it has to do with a hit science fiction movie. Another is it has to tie in with people playing video games and making mistakes and finding out how to do things intuitively. The third one, I’m gonna leave for a surprise. Enjoy the episode.
Today's guest on the Successful Pitch is Jefferson Lilly. He has a Wharton MBA but decided to go a different route than most of his other fellow graduates. And he now runs a fund that invests in mobile park homes. So people are somewhat surprised, as he calls it, this quirky little niche, of why they would ever invest in that versus apartment buildings, for example. So no matter what you're pitching, you still have to get somebody to understand why you and why now, and really explaining how you're adding value, and that you're the right team to make sure that this investment's going to give them a good return on their investment, not only having a great exit plan, but he also talks about how his investments give dividends to people. He tells the story of exactly all the grit and tenacity that was required to get his business to take off. But now he's the expert. He shows you how you can become the expert in what you're doing too.
Today’s guest on The Successful Pitch is Ian Garlic, who is an expert at digital video storytelling. And he combines that with his expertise in SEO as well as website design, and allows people to tell their story in a way that’s authentic, and pulls people in. I’m all about the storytelling when you pitch, and he takes it to the level of creating videos that do that for his clients. So you’re gonna really want to listen in on how to do that. He said stories really are what sell, and not so much a testimonial. And that great video storytelling is all about great timing. And he shares the secrets and the mistakes to avoid when you’re doing search engine optimization. You’ll want to be sure to listen in on his wisdom on that and more. The interview begins in 45 seconds, right after this information on how hosting a podcast can grow your business.